10 signatures reached
To: European Supermarkets
Make Orange Juice Fair!
80 % of all orange juice sold in Europe is produced in Brazil. 66% of that juice is sold as store brands, including Aldi, Schwartz Group’s Lidl and Kaufland, and Tesco. Supermarkets need to take responsibility for working conditions and ecological impacts all along their supply chains.
Why is this important?
While retailers across Europe make enormous profits from the sale of store brand (own brand) orange juice, the majority of workers and farmers who harvest and process the fruit and its juice live in bitter poverty. Orange juice production is also utterly destructive to the environment; the industry is characterised by excessive use of pesticides.